Advertising managers coordinate with sales, financial and creative staff to promote a product or service for a company or client. They use marketing data, product information and company objectives to create, direct and launch advertising campaigns that generate interest from the target audience.
Advertising managers make budget decisions, select which forms of media to use for the campaign, and act as an ad agency liaison to clients.
Advertising managers typically work in advertising agencies or in organisations with their own advertising department. They coordinate with a variety of staff, including executives. The job can be fast-paced, deadline-oriented and stressful.
Advertising managers may work overtime to complete a campaign on time, handle problems and address client concerns. Travel to meet with clients or media contacts is possible.
Annual salary estimates are based on percentile wage data collected through the Occupational Employment Statistics (OES) survey of US workers.
DVM / VMD degree
Most advertising managers have a bachelor's degree in advertising, journalism or a related topic. Relevant coursework includes market research, sales, communication methods and visual art. You will also need previous experience in advertising or a related field, such as former work as a sales representative or public relations specialist.
There are several paths to an advertising manager position, including roles in media, ad sales, publicity and other areas of marketing. Experience in both creative and sales roles will help make you a desirable candidate and effective manager. Crafting successful ad campaigns can lead to larger projects and landing more lucrative clients.
Some advertising managers specialise in a particular aspect of an advertising campaign, like creative, media selection, financial or sales. You may also consider transitioning to a related role, such as sales manager or fundraising manager.