Promotions managers plan and coordinate programmes that combine advertising and purchasing incentives to increase sales of a product or service. They use techniques such as in-store displays, internet advertisements, newspaper flyers and special events to boost consumer interest. These promotional techniques include incentives to buy such as discounts, rebates, samples and contests.
Standard business hours
Promotions managers typically work full time in an office environment during standard business hours. You may travel to meet with clients, media representatives or for events.
Some promotions managers may work overtime to complete administrative tasks or to meet deadlines. The job can include extra pressure from executives, as success of promotional campaigns is integral to the company's financial health.
Annual salary estimates are based on percentile wage data collected through the Occupational Employment Statistics (OES) survey of US workers.
DVM / VMD degree
A bachelor's degree in advertising or a related subject is typically required for promotions managers. Relevant coursework includes marketing, market research, sales, communication and visual arts. Completing an internship is useful for both hands-on experience and potential permanent job leads.
Promotions managers usually work their way up through other advertising and promotions jobs, such as sales representative or PR specialist.
Promotions managers often progress from other advertising and marketing jobs within a company or advertising agency. Achieving strong results for a company's brand, reputation and sales can lead to bigger and more lucrative projects. Some may choose to be self-employed and start their own promotions business.
Your combined work experience in promotions and other areas of advertising provides many different career options. You may transition to other advertising management careers or try your hand at being a PR or fundraising manager. Promotions managers more interested in client interactions may choose to become an account executive.