Job description

PR managers are responsible for managing their client’s reputation. They do this by trying to influence people’s opinion and behaviour towards their client or brand.

As a PR manager, you’ll monitor publicity and find opportunities to promote your client, product or brand. You’ll also be in charge of creating press kits and writing press releases and other necessary marketing materials.

Duties

    • Plan, develop and implement PR strategies
    • Build and maintain relationships with media professionals
    • Research, write and distribute targeted media
    • Liaise with press and bloggers via email and telephone
    • Write press releases and maintain a strong social media presence
    • Organise events, including press days, exhibitions and tours
    • Source and manage sponsorship opportunities
    • Maintain and update information on the organisation’s website
    • Conduct market research and create new ideas based on findings

Skills, qualities and knowledge

Attention to detail
Communication
Customer service
Manual dexterity
Creativity
Interpersonal
Problem-solving
Decision-making
Organisational
Coordination
Negotiation
Leadership

Working hours and environment

Average working hours

40hweek

Typical schedule

Full Time

Standard business hours

PR managers typically work in an office-based environment, though they may spend a lot of time off-site, arranging meetings with members of the press.

Local and international travel may be required, depending on the nature of the job and the industry.

The hours can be long, especially around press events, and weekend work may be required.

The work can also be stressful, mainly if any hiccups arise during live events.

Salary

Bottom 10%

$64k

Median

$120k

Top 10%

$210k

Annual salary estimates are based on percentile wage data collected through the Occupational Employment Statistics (OES) survey of US workers.

Qualifications and training

Education level

Undergraduate

DVM / VMD degree

Study time

4years

To become a PR manager, you’ll typically need to complete a four-year bachelor’s degree in either public relations, journalism, English or communications. Some employers, meanwhile, prefer candidates with a relevant master’s degree.

Job outlook

Projected growth
The projected growth rate of employment in the US from 2018 to 2028, based on data collected through the BLS Employment Projections (EP) programme. The national average growth rate for all professions is 5%.

8%

No of new jobs
The number of jobs projected to become available in the US between 2018 and 2028, based on data collected through the BLS Employment Projections (EP) programme.

6.3k

Automation risk

1.5%

Career progression

Many PR panagers progress to set up their own office, working as an independent PR consultant. To do this, you’ll need to build a long list of industry contacts and have a wide network of media professionals.

Alternatively, you can progress to a head of PR position within an organisation, managing the entire press department.